Hi, I’m Jane. Design leader from London.

Hi, I’m Jane. Design leader from London.

Hi, I’m Jane. Design leader from London.

About me

Design leader with extensive experience in digital and product design. Passionate about creating impactful products, scaling high-performing teams, and fostering inclusive, accessible cultures.

Experienced in mentoring talent, driving design innovation and aligning design strategies with business goals.

Proven track record in delivering user-centred solutions and measurable results for tech start-ups and global brands, including Sidekick Health, Visa Europe, Global Media, and Vodafone.

I'm a member of Fifty, a UK community for design leaders.

I believe in solid team foundations; "build the house before putting up the curtainsˮ and maintaining great design.

About image

Services

Design Leadership

Design Strategy

Product Design

User Experience

Accessibility & User Research

Selected Brands

Sidekick Health

Uswitch

Global Media

Visa Europe

Vodafone

What people say about me

Mark Reynolds
Helping the worlds enterprise establish successful design systems @atomle
Jane is a thoughtful, understanding and highly driven design leader that I had the pleasure to work with when she was the Director of Product Design at Sidekick Health. We had big design system challenges to overcome and Jane was exceptional at bringing the team and organisation together to achieve our goals. She was Instrumental in establishing design as a core pillar of innovation and it was clear that she led the very definition of what success looks like. Absolutely fantastic to work with and an amazing human being. Anybody would be lucky to have the opportunity to work with Jane.

Mike Etheridge
Co Founder @Wreel Agency
Jane is an innovator and an inspiring design leader. I had the pleasure of working with her during her time at Sidekick Health, where she headed up the product team. Her vast experience defining and crafting world class products was vital to our client relationship, and she was a delight for us to collaborate with. On top of that she's a lovely person that had created a strong and positive team environment which embodied her joined up approach to process. I hope that our paths cross again in the future.

Olafur 'Oli' Viggosson
CPTO, at Sidekick Health
Working with Jane has been an absolute privilege. As Senior Director of Product Design, she transformed our design function, introducing the discipline, best practices, and frameworks needed to scale our team and deliver with speed, consistency, and quality.

Jane’s leadership was instrumental in building a strong, empowered team and fostering a culture of collaboration and excellence. She spearheaded the development of a design system and framework that elevated our product experience and accelerated execution, ensuring that design became a driving force for business impact.

Beyond her strategic vision, Jane is an incredible leader who deeply invests in people—mentoring, guiding, and creating an environment where designers thrive. Her expertise in design ops, accessibility, and user-centered design ensures that products are not just visually stunning but also inclusive and high-impact.

Any organization looking for a progressive, visionary design leader who can build teams, scale design systems, and drive meaningful change would be incredibly fortunate to have Jane. I cannot recommend her highly enough!

Todd Zino
Leader, Advisor, Entrepreneur
In my time working with the ZPG Portfolio in London, Jane was that rare design leader who could handle the nitty gritty of UX process across multiple brands to create a sustainable system. But even more importantly, she was able to coach, promote, and align a diverse group of senior and junior designers across several teams in a space that is often ceded to contractors who come and go with little in the way or organisational progression. I would heartily recommend Jane to lead product design for either a startup launch or a multi-tier product organisation with many design, marketing, and UX needs.

Inderpal Virdi
Senior Product Designer
I had the pleasure of being brought into Sidekick Health by Jane, and working alongside her was a privilege. Jane is an exceptional design leader, combining deep industry knowledge with a strategic mindset. Her expertise was instrumental in shaping how our product design team was structured and operated, leading to key decisions that significantly elevated our work.

Jane's advocacy for user-centered design, particularly her emphasis on user testing and data-driven insights, transformed the way design was perceived within the organisation. She was not only a strong voice for design excellence but also a guiding force behind the establishment of our design system, which continues to serve as a foundational asset.

Jane was incredibly supportive of the team, always providing valuable advice on best UX practices and fostering an environment of collaboration and growth. I wouldn't hesitate for a second to recommend her. I look forward to the possibility of working together again in the future.

Please do reach out, to work together or just say hello.

→ janey04@gmail.com

Please do reach out, to work together or just say hello.

→ janey04@gmail.com

Please do reach out, to work together or just say hello.

→ janey04@gmail.com