Global Media
Global is the UK’s largest radio (Heart, Capital, LBC, Classic FM, Gold, Smooth, Radio X...) and outdoor media company, reaching 51 million people weekly through its extensive media platforms.
Global Player brings entertainment to your fingertips—enjoy Global’s radio brands, catch up on shows, rewind live radio, listen to award-winning podcasts, and browse curated playlists. Watch top videos on demand and stream flagship events, all through the app.
Role/Client
Head of Design & UX
Product
Radio Anywhere Anytime
Year
2017-2018
What we did
Establish User-Centric Design Processes
Embedding a combination of user-informed design and data-driven decision-making into the product culture.
Product Impact
Worked closely with cross-functional teams to optimise the digital experience, which helped position Global’s digital offerings as market leaders in the UK media space.
Speak to Listeners
Through user-centric research processes, regular user feedback sessions with Global listeners were established within the cross functional teams.
Outcome
Revenue Growth- Contributing to revenue growth by enhancing user experiences across Global's digital platforms, making content more engaging and accessible.
Audience Engagement- Enhanced audience engagement and satisfaction through a combination of user-informed design and data-driven decision-making.
Audience Retention- Improved user retention and increased platform interaction.
