Uswitch Rebrand
Uswitch is the UK’s leading comparison website, helping consumers save on bills for energy, broadband and mobile services.
Much to the delight of the entire Uswitch Design team, we worked closely together with venturethree (brand agency) on creating and defining the new Uswitch brand.
Role/Client
Head of Product Design
Product
Switching to Something New
Year
2018-2019
What we did
Customer Empowerment
The new brand was centred on a new ethos. Giving our customers more of what actually matters to them. Enabling the teams to design simple, powerful experiences that put the customer at the centre of what we do.
Rebrand Roll-Out Strategy
Created strategy and led the rebrand roll-out phase across the digital product teams. Integrating new brand guidelines & design system into the digital ecosystem.
Cross Team Collaboration
Across all our digital touch points, we focused on creating a new visual language, a new design system (Spark) and a new team (aka ‘Fusion’) that would remove barriers, be accessible and scale for the future.
Outcome
Revenue Growth - Impacted revenue via increased switching.
Design System - Improved consistency, efficiency and speed.
Elevating the Brand - Elevating Uswitch digital products and brand presence.
