Uswitch Uredesign
You switch, you redesign.
When your switching your product to a new brand for the first time in twenty years where do you start? The design team started right at the beginning.
Role/Client
Head of Product Design
Product
Brand New Experience
Year
2018-2019
What we did
Customer Journeys
The Energy product squad was in the process of redesigning the energy switching journey (agnostic of the new brand), starting with building and A/B testing the mobile journey. We took this opportunity to test out elements of the new brand and Design System as part of a wider roll-out plan.
Design Ops
Alongside the wider deployed digital brand playbook and principles. The team created high-level packs for product, content, and the social teams to enable new product templates and material to support phase 1 of the brand roll-out.
Content Design
Integration of content design as a discipline and strategy was set up and integrated into the product squads.
Outcome
Increase in Revenue Projection - For Energy switching, £2.4m per year
Design System - Improved consistency, efficiency and speed.
Uplift in User Performance - 40,000 additional Energy switches.
